sales kit

Call Scripts & Templates

Copy/paste ready scripts for every call stage. Instant prep, zero fumbling.

📞 Call Templates

Cold Call (Walk-in Follow-up)

Hi [NAME], Max from Custom Cocktails.

Quick one — I dropped by [BAR] [WHEN] and [WHAT YOU SAW/NOTICED].

I work with cocktail bars to increase cocktail sales using a tech solution. Not selling anything today, just wanted to introduce myself.

Do you have 2 minutes for me to explain what we do, or would you prefer I send you a quick message?

Follow-up (No Answer)

Hi [NAME],

Max from Custom Cocktails — we met [WHEN/WHERE].

Just following up on [CONTEXT]. Would [DAY] at [TIME] work for a quick 10-min intro call?

Demo Confirmation

Hi [NAME] 👋

Confirming our demo tomorrow at [TIME].

I'll call you on this number and we'll jump on Zoom so you can see the product live.

Takes 10 mins. You'll see exactly how we're helping bars like [SIMILAR BAR] increase cocktail sales.

Sound good?

2-Hour Before Reminder

Hi [NAME],

Quick reminder — our demo is at [TIME] (in 2 hours).

I'll call this number at [TIME] sharp.

See you soon 🚀

No-Show Recovery

Hi [NAME],

Just tried calling for our [TIME] demo — couldn't reach you.

No worries! Want to reschedule? I have slots:
• [OPTION 1]
• [OPTION 2]
• [OPTION 3]

Let me know what works.

🎯 Top 20 Call List

Your warmest leads ranked by readiness. Pull from CRM weekly.

Warmth	Bar	DM	Phone	Next Action	Notes
🔥	[BAR NAME 1]	[DM NAME]	[NUMBER]	Demo booked [DATE/TIME]
🟡	[BAR NAME 2]	[DM NAME]	[NUMBER]	Intro call needed	Walked in Thu, got DM permission
🔵	[BAR NAME 3]	[DM NAME]	[NUMBER]	Permission text sent	Need to follow up

TODO (Maximus)

Pull actual leads from CRM/Google Sheet and populate this table with real data. Update weekly based on walk-ins + warmth signals.

🎬 Demo Playbook

1. Intro (1 min)

"Thanks for jumping on. Quick context: Custom Cocktails helps bars like yours increase cocktail sales by removing the decision friction for customers. I'll show you how it works live — takes 10 mins."

2. Problem Framing (2 min)

"Most bars lose cocktail sales because customers don't know what to order. Too many options, not enough guidance. Sound familiar? Our system fixes that."

3. Product Demo (5 min)

Share screen → show guest quiz flow → reveal bespoke recommendation → show staff dashboard. "Customer scans QR, answers 9 questions, gets a cocktail matched perfectly to their taste. Staff gets the order + recipe. Done."

4. Social Proof (1 min)

"[BAR NAME] did 47 orders in their first week. [ANOTHER BAR] hit 100 sales in 30 days. It works."

5. Close (1 min)

"Two options: L2 Launch Pack (£499 setup + 15% commission, 12 weeks) or L3 12K Challenge (£800 setup, 100 sales in 30 days guaranteed, £800 credited back as commission-free). Which makes more sense for you?"

🛡️ Objection Handling

"Too busy right now"

"That's exactly why this works. Busy nights are when customers freeze up. This system gives them a fast, confident choice. [BAR] uses it during their peak — it doesn't slow them down, it speeds them up."

"Too expensive"

"Fair. Let's look at the math: if you do 100 orders at an average of £12 per cocktail, that's £1,200 revenue. We take 15% (£180). You keep £1,020. That's pure incremental sales — customers who wouldn't have ordered cocktails otherwise. The setup fee pays for itself in the first month."

"Need to think about it"

"Totally get it. What's the main thing you're uncertain about? [Listen] Let me address that... Also, we're only taking one bar per area — if another spot in [AREA] signs up first, this won't be available."

"Our staff won't use it"

"I hear that. That's why we do proper onboarding + the first few orders together. Once they see it works (and they get tips on bigger orders), they're in. We've had zero bars where staff refused after the first week."